• David Emanuel, Co-founder, CEO
  • David Emanuel

    Co-founder, CEO

David's experience in successfully building great teams and solving big problems is perfect for the problem Medlert is solving.

Having previously worked for one of South Africa's largest privately owned motor groups, the Key Group. Over a 10 year period, he helped build, lead and turn around three of the groups businesses and established one of the largest truck centers in SA that lead to a successful acquisition.

David's early days were spent as a developer in London. Working for companies like Citibank, KPMG and the European Social Funding. This background in technology gives David an edge in solving an age old problem utilizing the latest technology to help save lives.

Passion: To leave a legacy thats defined by the number of lives saved using world class technology

Interest: Family, friends and an a active lifestyle

Follow @davidemanuel on Twitter

  • Ernest W. Semerda, Co-founder, CTO
  • Ernest W. Semerda

    Co-founder, CTO

Ernest's background is diverse; from Finance to Retail and Health. Ernest has engineered products used internationally today and built teams to support it.

Ernest's passion for technology started with the Commodore 64 which lead to a Computer Science degree and his 1st real company (Purpleblue) while still at University. Building an early SaaS Analytics service used by corporate firms in Australia before Google Analytics even existed.

Later Ernest took a stint at AMP Ltd to gain corporate experience and an MBA to better understand business dynamics. Before departing Australia, Ernest was also the CTO of Couponstar Ltd. Growing it to an international company with offices in London & Sydney with a mission to help people save money. The success of this took Ernest to Silicon Valley when acquired Couponstar.

Since 2012, with a burning desire for further disruption, Ernest partnered with David Emanuel to help save lives through Medlert's services & products.

Ernest enjoys track car racing, reading books, writing about Silicon Valley on his personal blog and spending time with family & friends.

Follow @ernestsemerda on Twitter

Investors and Advisors

Jason Portnoy, Board Member, Investor
Jason Portnoy

Board Member, Investor

Jason has held numerous executive positions at some of the most prominent early stage companies in Silicon Valley including PayPal and Palantir Technologies. He is now a Managing Partner of Subtraction Capital, an early stage Venture Capital fund.

Albert Prast, Investor, Advisor
Albert Prast

Advisor and Investor

Current: CTO Exchange Solutions at Optum, CIO/CTO at Connextions(Sold to Optum in 2011).

Past: CIO/CTO at Rotech Healthcare, Chairman at bCandid, Advisory Systems Engineer at IBM.

Dr. S.V. Mahadevan, Medical Advisor
Dr. S.V. Mahadevan

Medical Advisor

Current: MD, FACEP, FAAEM and Associate Professor of Surgery/Emergency Medicine Stanford University School of Medicine.

Paul Willard, Marketing Advisor, CMO Atlassian
Paul Willard

Marketing Advisor

Current: Chief Marketing Officer at Atlassian

Past: Chief Marketing Officer at Practice Fusion, Vice President - Marketing at, First Vice President - eCommerce Solutions Delivery at WaMu, First Vice President - eCommerce Solutions Delivery at Washington Mutual, Vice President Internet Marketing at Advanta.

Matt Douglass, Technology Advisor, VP Practice Fusion
Matt Douglass

Technology Advisor

Current: Co-Founder / VP Engineering at Practice Fusion.

Past: Software Engineer at Fisher Investments, Senior Technical Analyst at Suez Energy North America, Software Developer at CMS Energy - Marketing, Services & Trading, Software & Internet Development / Client Systems Consultant at DD Webworks, Inc.

Jamie Perlman, Business Development Advisor, Sr. Director Box
Jamie Perlman

Business Development Advisor

Current: Sr. Director, Business Development - Mobile at Box, Advisor at Urbantag, Advisor at BranchOut.

Past: Head of Sales at SlideShare, VP Product & Business Operations at Originator Media, GM AdSupported Products at SNOCAP.

Andrew Hoag, Technology
Andrew Hoag

Technology Advisor

Founder of urbantag. Secured banks at VeriSign. Networked supercomputers at NASA. Befuddled teachers at age 7.

Shawn Elson, UI/UX Advisor
Shawn Elson

UI/UX Advisor

Current: Principal at Elson User Experience, LLC, Founder at Speedette.

Past: Usability Architect at VeriSign, UI Design at Netscape Communications.

Gavin Joughin, Finance Advisor, Senior Finance Amazon
Gavin Joughin

Finance Advisor

Current: Senior Finance Manager at and Startup Advisor at Various Early Stage Companies.

Past: Corporate Controller at, Inc., Finance / Mergers & Acquisitions at Google, Inc., Director of Finance at Slide, Inc., Senior Manager - M&A Transaction Services at Deloitte & Touche LLP

Peter Werner, Legal Council, Cooley LLP
Peter Werner

Legal Council

Current: Mentor at MuckerLab, Member, Board Member at Full Circle Fund, Partner at Cooley LLP.

Come join the team!